Why is it brilliant? Because the sizing is based on one's bra size. This means you do not have to squeeze into a top made for a less busty gal or have a bikini top fit your cup size but be loose around your body. This means you can have a Goldilocks "just right" experience when you put on your swimsuit. Imagine!
Sure you can wait until you are ready to plunge into bathing suit shopping, knowing you have a new, fantastic resource. Hooray for Freya!
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