Very Clever

I've written before about Bonobos, a terrific online menswear company known for its chinos. Now Bonobos has opened a real bricks-and-mortar store.  I read about this "walk-in online store" in the Los Angeles Times. Called a "guide shop," it is a place where customers can touch and feel the clothes, and can see how they fit and look in person before making a purchase right there.

Yes, this could be dangerous. Once J.Crew stores opened,  I shopped there an awful lot. And if a Boden walk-in online store opens in Santa Barbara, I could be in trouble. Still, it's an excellent concept, and I hope other online companies will follow suit.