His Royal Highness the Prince of Wales is known for his commitment to organic farming and now his passion for sustainability has spread into fashion. In a recent edition of Vogue magazine, the Prince himself (supposedly) wrote "I believe fashion has a role to play in helping to confront some of the environmental challenges we face."
Prince Charles is placing an emphasis on what can be done to use less or re-purpose materials instead of restating what "we should not be doing." Promoting wool is one facet of the Prince's efforts. He wants to "persuade people that this natural fiber is infinitely more 'sustainable' than artificial fibers made from oil derivatives." I think is is terrific that he has started a project, Start, to push designers and consumers to be more mindful of what they create and buy to cover their bodies. My hat is off to you, Prince Charles!
Yes, of course I realize the featured photo is of Prince William. He is just so darn cute that I couldn't resist.
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