Friday, June 19, 2009

Valentino and The World of Luxury

My mom and I saw the movie "Valentino the Last Emporer" this month. It was absolutely glorious. What an artist, a perfectionist, and a genius. Some of my favorite scenes showed his seamstresses hand-stitching incredibly intricate beading onto gowns. Anyone who likes clothing and has wondered what the true meaning of "couture" is must see this film.

Valentino's loss of creative control over the company he founded brought to mind a book I read last summer, "Deluxe: How Luxury Lost Its Luster." Journalist Dana Thomas states that "today luxury is simply a product packaged and sold by multi-billion-dollar global corporations that focus on growth, visibility, brand awareness, advertising, and, above all, profits." In addition to providing describing how designers' clothing is made and marketed today, Thomas lets readers know about the ugly world of counterfeit luxury goods. This book was a real eye-opener, and I wish more people would read it.

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